5 Promotion Ideas You Can Implement On Your Ecommerce Websites
You can create a great e-commerce website and it lives up to expectations by bringing in a ton of sales. But one thing you shouldn’t stop doing is promoting it. After all, there are many statistics of businesses that boomed initially, but are nowhere to be seen today. It can be a daunting task to come up with innovative promotion ideas, but if you manage to do that, the rewards can be enormous. Promotions and offers have been proven, over time, to increase traffic to websites, get new customers, and enhance sales. And the best part is promotions can turn random one-time buyers into brand evangelists. With that in mind, here are innovative promotion ideas to implement on your e-commerce websites:
Offer percentage-based discounts on your e-commerce websites
People love to buy things that are ‘’on sale’’ when it comes to physical stores. You can also increase your sales on your e-commerce website by including a sale price on your product pages. This, essentially, means plastering two prices on your products; the initial price and the current price. While percentage-based discount is so common these days, it still has a great impact on sales. So make sure to implement it on your e-commerce websites and see your sales increase.
create a great e-commerce website
Offer free shipping on your e-commerce websites
Shipping is one of the most critical aspects of your e-commerce website. However, when managed the wrong way, it can be a disaster for your business. Setting too high shipping costs can add up the price of a product, and this can lead to shopping cart abandonment. You need to offer significantly low shipping costs. Alternatively, if it’s well worth it, offer free shipping. When customers realize that you offer free shipping, they will stick to your e-commerce website because they are getting a great discount on their products that they know they won’t get anywhere else.
Introduce the ‘’by one get something free’’ strategy on your e-commerce websites
Let’s face it; everyone loves free things. You can come up with a product as a giveaway if a certain product is purchased. You can also implement that promotion idea if you realize that a certain item is not moving, or its sales are dwindling. But before rolling out this promotion, make sure that you have done your math and determined that you would still get your profit. Rolling out this promotion can significantly boost your overall sales. While you will be getting your profit, the customer will be thinking that they are getting good value for money. This promotion idea can encourage bulk buying, which can rapidly increase your online store sales.
Offer rewards points on your e-commerce websites
This means offering reward points for every dollar a customer spends. Reward points are typically expressed in dollar value or points, and this hinges on what you think suits your target customers. If you decide to express your reward points in points, the customer can accumulate the points and redeem them for a certain product. Offering reward points is a smart way to convert random customers into loyal, repeat customers.
Offer quantity discounts on your e-commerce websites
Offering quantity discounts is a great way to ramp up your e-commerce website’s sales. Like the name suggests, quantity discount is meant to offer discount on quantity purchases. It aims to reward customers who buy in bulk. Quantity discount can scale your business. That’s why it’s one of the best promotion ideas you must implement.
For these promotion ideas to become a success, it’s a good idea to work with your SEO Company. The company will help you implement these strategies easily and quickly. Ideally, the SEO Company will synchronize their SEO strategies with your promotion ideas to beef up your sales.